We took in Wizard World's Chicago Comic Con on Friday after a one year hiatus (ours, not theirs) and found the show larger and the floor significantly different than during our last visit in 2010. The 2010 show was the first one that had adopted Wizard's new model, which relied heavily on autographs to draw attendees, and in 2012 the celebrity aspect of the show was expanded even further. The autograph area took up the center of the floor, with queuing lanes set up for all the celebrities. Top draws (based on prices) were William Shatner ($75), Scott Bakula ($75), John Cena ($60), and Stan Lee ($55).
The floor space occupied by the show had expanded significantly since 2010, with the usual booths for comic and toy collectors (this show has more toy booths than any other show we attend), and an increase in booths for apparel and tchotchkes. Artists Alley also looked like it had grown.
Cosplay was significantly more in evidence than it was two years ago, reflecting, we assume, the nationwide growth in popularity of the hobby.
Aisles remain uncarpeted, making this a tough show to walk for extended periods, but it helps keep prices for exhibitors and attendees low.
Another element that hasn't changed--bootleg DVDs for sale on the floor, which are reduced from five years ago, but about the same as they were two years ago.
This article and its companion give a feel for the show and its attendees.
Poison Ivy, Black Canary, and Catwoman all seemed happy to be there.
Click here for Part 2.
Posted by ICv2 on August 13, 2012 @ 2:18 am CT
How the Brand Is Taking Over the World
March 31, 2015
At the GAMA Trade Show, ICv2 spoke with SJG COO Philip Reed and Munchkin Line Editor Andrew Hackard about plans for licensed games, the amazing sales growth of the brand, and the sales patterns they’re seeing.