The Walt Disney Company has an 80% share of entertainment licensing revenues, according to a Licensing Industry Merchandisers’ Association report as reported by Variety. Disney has six of the top ten entertainment properties, and eight of the top 20. Star Wars is #2 (behind Disney Princess), and Spider-Man is the top Marvel property on the list at #16.
The total retail sales of licensed products in the entertainment category were up 2.8% last year, to $49.3 billion, which puts Disney’s share at $39.4 billion.
Of Entertainment Licensing
June 18 2013 @ 1:06 am CT
From Playroom Entertainment
February 27, 2015
At Toy Fair 2015, Playroom Entertainment was previewing several upcoming releases including new additions to its’ popular Geek Out! line, You Got Pwned! and w00t.