Enterplay will launch a collectible card game based on My Little Pony in November, company president Dean Irwin announced at a presentation to MLP fans on Saturday. The new game will be packaged in traditional starter decks and booster packs.
Game play demos will be offered at Gen Con, August 14-18.
Enterplay has released two series of My Little Pony: Friendship is Magic Trading Cards to great response, with aftermarket values on some cards high and multiple reprints required (see "'My Little Pony: Friendship Is Magic Series 2 Trading Cards'").
Bronies Drive 'MLP' Hits"). One recent example from our summer travels, the comics and games store that sold over 2000 My Little Pony plastic cups (see "Comic-Con 2013 Photos--Part 5").
The property is about to get another boost with the TV launch of My Little Pony: Equestria Girls on The Hub, which will premiere on September 1, according to The Hollywood Reporter. The new OAV, in which the main characters are teenagers, had a 200-theater release in June (see "Bronies Get Ready").
Posted by ICv2 on August 4, 2013 @ 4:59 pm CT