Fifty violations of comic street dates were detected by the secret shopper program run by Diamond Comic Distributors in 2013, a Diamond spokesperson told ICv2 in response to an inquiry. On a percentage basis, assuming each store is visited at least once a year, this is roughly consistent with the 98% compliance rate Diamond discovered the first month it ran the program, back in 2011 (see "Diamond Finds 98% Compliance with Street Dates").
The use of a secret shopper program to monitor compliance to comic street dates was implemented when the Day-Early Delivery program, by which Diamond delivers comics to retail stores the day before they are to be put on sale, was launched (see "Diamond Details Day Early Delivery").
It’s surprising that despite the knowledge that compliance is being monitored (retailers are charged $4 a week to participate in the Day-Early Delivery program, to cover the costs of the monitoring), and after years of enforcement with sanctions for violating the street date, retailers continue to violate street dates in roughly the same percentage.
Sanctions range from one month to three month suspensions of Day-Early Delivery service, or in the casee of a three-time violator, a permanent ejection from the program.
Detected by Secret Shoppers
March 13 2014 @ 2:36 am CT
Week of March 27th, 2015
January 25, 2015
This week’s home entertainment releases include perhaps the most realistic tank combat film of World War II ever, plus a delightful animated feature produced by Guillermo Del Toro.
Preparing to Spin-off Paypal & Enterprise Units
January 25, 2015
Internet pioneer eBay is cutting 2,400 jobs, 7% of the company’s global workforce. The move comes as a tacit admission that the company has lost its continuing proxy battle with its largest stockholder, the activist investor Carl Icahn.