A WotC spokesperson has informed ICv2 that Dungeons & Dragons 4th Edition has already gone back to press more than a week before its scheduled street date next Friday, June 6th. Sell-in of 4th Edition has “far exceeded expectations” and even though the initial print run for 4th Edition was 50% higher than the order for the previous D&D 3.5 Edition, WotC has now realized that it is necessary to go back to press to meet anticipated reorder demand.
Earlier this week reports indicated that Buy.com was breaking the street date and shipping copies of 4th Edition (and that 4th Edition elements were available as Bit Torrent downloads, see “D&D 4E Out Early”), clear evidence of the highly anticipated nature of D&D 4th Edition.
Sell-in for 4th Edition turned out to be considerably higher than for 3.5 and the number of pre-orders keeps rising. The D&D 4E Core Rulebook Gift Set made it up to #5 on Amazon.com’s rankings today (Amazon appears to be observing the June 6th street date).