Barnes & Noble will no longer carry books published by Amazon in its stores, according to the Wall Street Journal
. Amazon has been expanding its publishing efforts, both directly with authors and by purchasing a line of children’s books. Amazon had recently announced a deal with Houghton Mifflin Harcourt to sell its physical books to the book trade. But they will now not be sold in Barnes & Noble’s stores, although B&N will continue to carry Amazon titles on its Website.
This move is actually based on the same principle first acted upon by Barnes & Noble when it dropped 100 DC graphic novels from its stores after DC made an exclusive deal with Amazon for those titles in digital form (see “B&N to DC—It’s On
”): Barnes & Noble will not offer products in its stores that are not available to it in all forms in which they’re sold. That means that if a publisher (including, in this case Amazon) does not sell B&N digital books when it makes those books available to other digital retailers, the books come out of B&N’s stores.
The vertical integration of retailers into publishing has been shifting rapidly recently, with Amazon moving upstream aggressively, while B&N is selling its publishing arm.