'TMNT' Logs 12 Million Viewers
Published: 10/08/2012 03:11am
Over 12 million viewers saw the first episode of the new computer-animated Teenage Mutant Ninja Turtles the first weekend it aired, Nickelodeon announced. The premiere was the week’s top show for kids 2-11 and boys 6-11 across broadcast and cable TV. It was the #1 kids program on basic cable for the week, and Nickelodeon’s top premiere for an animated series since 2009.
Nickelodeon has ordered a second season of 26 episodes based on the response.
The response to the premiere was important not only for everyone involved in TMNT business; it was also critical for Nickelodeon and parent Viacom (see "A Lot Riding on 'Turtles'"). The hit should give a boost to both Turtles comics, toys, and other merchandise; and to Viacom’s fortunes.
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