Ultra PRO International has hired Jeff Smorey as its new Sales Manager.

Smorey joins the company with 25 years’ experience in Account Management and Distribution. His previous nine years were spent in the digital cinema industry, working for companies including Technicolor, Technicolor Digital Cinema, and Deluxe Digital Cinema.

Ultra PRO recently released two new games (see "Two Spooky New Games from Ultra PRO") and announced new licensed The Legend of Zelda card game accessories (see "Ultra PRO Adds 'The Legend of Zelda' License").