Ultra Pro Entertainment is launching the “Pro Store Program,” a new organized play system to support its growing line of games, including Stone Blade Entertainment’s Ascension.

Interested stores can sign up through their “preferred distributor” by registering with Ultra Pro.  There is no charge for a store to join, and participating stores will be eligible for demo games at a discount price, event prize support, and even cash prizes for players.

A cornerstone of the new OP will be a new competitive tournament program for the Ascension deck-building game.  Events will be sponsored both at stores and at conventions.  Participating stores can take advantage of promotional sales and exclusive promo cards offered through the program.  Ascension events will include pre-release tournaments held a week before the street date for new expansions, as well as a build-up to a national U.S. Championship to be held at Origins, a European Championship, and ultimately a World Championship at Gen Con.

Ultra Pro will kick-off the new program with a special Ascension Launch Event for 150 retailers, which will be held at the GAMA Trade Show in Vegas next month.

Ultra Pro will also release the next Ascension expansion next month (see “‘Ascension:  Gift of the Elements’”).