Press Pass will release a 90-card set of Elvis Presley Trading Cards in October in conjunction with the 50th anniversary of Elvis' debut on RCA records. Press Pass' Elvis cards will be available in six-card packs ($1.99) and in a special Gift Box (MSRP $19.99), which will include eight card packs and a die-cast replica of one of the cars that Elvis drove in the movies. Press Pass is hoping to create a multi-series Elvis Cards franchise and has assembled huge library of Elvis photos including some that have never been published before. Chase cards will include cards bearing swatches of scarves, shirts and jackets worn by Elvis as well as cut signatures penned by the King himself.
Press Pass' Elvis release is the latest in a long line of Elvis Cards, which began (appropriately) fifty years ago in 1956 with a series put out by Bubbles Inc., and included (among others) a 1978 Donruss series, an extensive release from the River Group in the early 1990s, the Platinum Series of ultra-premium cards from Inkworks released in 1999, and several cards in Topps' 2002 'American Pie' Spirit of America Baseball Cards.