Marcus King of Games & Comics: A Troll and Toad Store in London, Kentucky read the recent article about Games Workshop's declining sales (see "Games Workshop Sales, Profits Decline") and shares a couple of ideas he has for the company.
Ya know, I got an idea. This is crazy, I know, but how about Games Workshop producing, selling, and restocking games people want to buy? Space Hulk is a nice pop, but keep it in stock. Republish Gene Stealers and other supplements to it. Reprint Mordheim, Epic 40K, Necromunda, Battlefleet Gothic, and a few other old favorites.
GAMES WORKSHOP: YOU NEED INTRODUCTORY GAMES. Not everyone can walk into a game store and buy the $125 core game, a $90 rule book set, a $50 codex and a $300 army. And, those who can, are usually smart enough to buy them used on eBay for 60% off.
Retailers all open their stores with the idea of what they will carry. Then customers dictate what they carry. You are trying to dictate what people will play, when customers are clamoring for the games they WANT to play. It's really clear that you have no idea how to capitalize on your brands, IP's and position.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'I got an idea.'
Posted by ICv2 on September 14, 2014 @ 2:02 am CT
MORE TALK BACK
'We Need More Long-Term Thinking.'
November 30, 2023
In this Talk Back, Allen Berrebbi, Director of Business Development for Big Bang Comics, comments on the current state of the Direct Market and offers a couple of suggestions to help save it.
'What I Am Witnessing Today Is an Inexorable Disintegration of the… Comic Book Distribution System that I Helped… Create.'
November 29, 2023
In this Talk Back, Chuck Rozanski, owner of Mile High Comics, comments on the current state of the Direct Market and what might be done to keep it from dying.
MORE GAMES
Hall of Fame Game Designer Passes at 72
March 19, 2024
Game designer James M. (Jim) Ward, a member of the Academy of Adventure Gaming Arts & Design Hall of Fame, has passed away. He was 72.
According to Company's Report to Stakeholders
March 19, 2024
Stonemaier Games sales declined for a second consecutive year in 2023, according to the company's annual report to stakeholders.