The CW has released new character photos of the six main Riverdale cast members at Pop’s Chock’lit Shoppe.

The photos of Archie (KJ Apa), Betty (Lili Reinhart), Veronica (Camila Mendes), Jughead (Cole Sprouse), Cheryl (Madelaine Petsch), and Josie (Ashleigh Murray) were taken by famed photographer Frank Ockenfels 3. A previous set of (less atmospheric) photos was released last week (see “New 'Riverdale' Cast Photos”).

New TV spots were released earlier this week (see “Sinister New 'Riverdale' Trailers Surface”). The show premieres on Thursday, January 26 at 9 p.m.

Archie Comics will be supporting the show’s launch with a special one-shot comic releasing in February (see “'Riverdale' Comic Series in the Works”). An ongoing Riverdale comic series will launch in March.

(See all 6 images in the gallery below.)