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Kenny Penman of Forbidden Planet International in the UK saw the ICv2 2002 Toy Awards, strongly disagreed with our choice of DC Direct as Toy Company of the Year, and offers this impassioned response.

Vivendi Universal's Vu Games has announced the upcoming launch of Lord of the Rings: Middle Earth Online , a massively multi-player online roleplaying game (MMORPG) based on the Tolkien works.

In-store gaming events have become a critical part of marketing games in recent years. W e looked for retailers that run a lot of events in their stores to gain the benefit of their experience.

One of the yet-to-be-released products that drew a lot of attention at the recent GAMA Trade Show was Misguided Games' Children of the Sun.

Wizards of the Coast has announced that it has acquired an exclusive, multi-year, worldwide license for trading card games based on the entire Star Wars saga.

Variety reported today that Fellowship of the Ring, the first installment of the Lord of the Rings trilogy, earned over $17 million in its opening day of release on Wednesday.

A recent article in USA.Today highlighted the publishing phenomenon of the summer -- a huge increase in sales of J.R.R. Tolkien's The Lord of the Rings books.

Fantasy Flight Games plans to announce the acquisition of the Lord of the Rings board game license (formerly held by Wizards of the Coast), with distribution to be handled exclusively by Alliance Game Distributors and Diamond Comic Distributors.

New Line Cinema, the studio behind the LOTR trilogy has inked a major deal with Burger King for a promotional campaign that will 'expand beyond the traditional theatrical window of the movie.'