Singer-songwriter Avril Lavigne is using anime and manga to help promote her recently released third CD, The Best Damn Thing, which is currently the #1 selling album, according to Billboard.  Lavigne's management company Nettwerk and Sony BGM have worked out a deal with ADV Films to promote Lavigne's CD and manga, Make 5 Wishes (see 'Avril Lavigne Manga Back to Press'), in NewType magazine, on Anime Network and will distribute animated manga shorts through its mobile offerings.  

In return for the animated shorts distribution rights and promotion of the CD and manga, Lavigne will provide online advertising, record promotional spots, and provide signed copies of her manga and CD for online sweepstakes and other giveaways for Anime Network and ADV.