ICv2 Privacy Statement

We understand that your privacy is important to you. That’s why we’re disclosing our policies here so you can make informed decisions about using the ICv2 site. This privacy policy applies when you visit, become a member of, or make a purchase from https://icv2.com and any sites or products that display these terms (the “Site”).

Information Collection

We collect information to better understand our users, to help us tailor our site to their needs, to make it possible for users to receive our e-mail newsletter, promotional offers, and premiums, and to conduct transactions with our customers. In this privacy policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

There are three general categories of Personal Information we collect: (A) Information you provide to us; (B) Information we automatically collect from your use of the Services; (C) Information we collect from third parties.

        A. Information You Provide to Us

The information we collect on or through our Site may include:

Account Information: When registering or creating an account for our Site, as appropriate, you may be asked to enter your name, email address, phone number, or other details to create your account.

Transaction Information. When you conduct a transaction with us or a third party through the Site, you may provide information to complete the transaction, such as payment information (for example, credit card information or financial account information for another type of payment), demographic information (for example, age, date of birth, gender, or zip code), shipping address, email address, and phone number.

Information that you provide by filling in forms through our Site. This includes information provided at the time of registering to use the Site. We may also ask you for information when you request technical or customer support, communicate with us, or apply for a job with us.

        B. Information Collected Automatically

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases, including:

Log Information. We collect information related to the ways in which you interact with the Site, such as referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, the amount of time

spent on particular pages, the date and time you used the Site, the frequency of your use of the Site, error logs, and other similar information.

Location-Related Information. We may collect information about your location, such as your IP address, time zone, or zip code.

Cookie Information. We and our service providers may use various technologies to collect information on how you use the Site, or how your devices access the Site, such as cookies, web beacons, mobile device identifiers, and other technologies.

        C. Information We Collect from Other Sources

We may obtain additional information about you from third parties and use it as described in this policy. This may include combining the information that we collect from you with information about you that we obtain from such third parties and information derived from any Site we provide.


Our site does use “cookies,” digital identifiers that we transfer to your hard drive via your browser, which help us identify your computer. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. For example, once we open “industry only” areas of our Site (for example industry-only discussion boards), cookies will also allow you access without logging in each time. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Information Use

We may use Personal Information to:

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. We may also perform statistical analysis of user behavior and characteristics. We do this in order to measure interest in and use of our Site. We may share this information with advertisers. We may also use this information to let advertisers know how many visitors have seen their banners and how many have clicked on them. We will provide only aggregated data from these analyses to third parties; advertisers will not be able to identify any individual from these analyses.

We also may use aggregated or de-identified information, which cannot reasonably be used to identify you, for various purposes, including, for example, system administration, record keeping, and advertising reporting. Once aggregated or de-identified, the data does not personally identify you, is no longer Personal Information, and is not subject to this policy.

Information Sharing

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose except performing the contract. For example, we use Shopify to power our online

store; we use Stripe to process subscription payments and manage access to the membership section of our Site; we use Google Analytics to help us understand how our customers use the Site; and we use Google AdManager to track user interaction with advertisements on an aggregate level.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell Personal Information.

Permission for E-mails

We will not e-mail you without your permission. During the registration process, you will be asked whether or not you wish to receive ICv2’s Headline News -- our weekly compendium of the top headlines affecting the industry -- and occasional promotional offers. If you elect to begin receiving our materials and wish to stop at any time, just follow the unsubscribe instructions in each e-mail we send.

Our Security Policy

We are aware of your privacy concerns and strive to collect only as much data as is required to make your Internet and/or product use experience as efficient and satisfying as possible, in the most unobtrusive manner as possible.


The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

Contact Information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ICv2-Direct@ICv2.com or by mail using the details provided below:

GCO LLC, 448 W. Washington Ave., Madison WI 53703, United States

Additional Information For Residents Of California

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this policy.

If you are a California consumer, this section shall apply in addition to all other applicable rights and information contained in this policy:

To exercise the rights described above, you need to submit your verifiable request to us by contacting us via the details provided in this document.

For us to respond to your request, it’s necessary that we know who you are. Therefore, you can only exercise the above rights by making a verifiable request which must:

We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession actually relates to you.

If you cannot personally submit a verifiable request, you can authorize a person registered with the California Secretary of State to act on your behalf.