ICv2: The Business of Geek Culture: Pro-Games

The hobby games market stabilized in 2024, after the huge surge in sales during the Covid pandemic and the changes to the market after the pandemic ended.

PRO: ICv2 Hobby Games White Paper 2025

GAMA Expo 2025 Presentation – Audio and Deck

March 7, 2025

Here's the audio and deck from ICv2 CEO Milton Griepp's presentation at GAMA Expo 2025.

PRO: Channel Check: Barnes & Noble (Merch, TCGs, RPGs, and Board Games)

Orland Park, IL on February 13, 2025

February 14, 2025

ICv2 visited the Barnes & Noble store at 160 Orland Park Place, Orland Park, Illinois 60462 on Thursday, February 13, 2024.

PRO: Channel Check: Warhammer Store (Orland Park, IL)

January 9, 2025; New Year, Winter Model Season Begins

January 15, 2025

ICv2 recently visited the Warhammer store located at 15766 South La Grange Road in Orland Park, Illinois on January 9, 2025.

PRO: Board and Card Games Market Report and Summer 2024 Charts

Continued Soft Market for Board Games, Card Games Doing Better

January 8, 2025

Hobby board game sales have been under pressure this year, with the mid-priced games the most affected, while casual, less expensive card games are doing better.

PRO: Channel Check: BoxLunch – Madison, Wisconsin

Some Games, Lots of Merch, Next Level Apparel

January 6, 2025

We saw games and lots of merch, including next level anime apparel.

PRO: RPG Market Report and Summer 2024 Chart

RPGs a Vibrant Part of Hobby Games Business

January 3, 2025

RPGs have been a vibrant part of the hobby games business in 2024, not only due to the launch of the new version of D&D, but also because of the continued success of a wide variety of other games,

PRO: Miniatures Market Report and Summer 2024 Chart

A Quiet Summer, with One Late Arrival

January 2, 2025

The one game that had the potential to shake up the business came out right at the end of the May-August Summer season.

PRO: TCG Sales Report and Summer 2024 Charts

A Solid Summer, Led by 'Magic'

January 1, 2025

It was a solid summer for TCGs, if down slightly overall, led by two strong releases from Magic: The Gathering that which Magic in a positive place once more.

PRO: Channel Check - Go! Toys and Games

December 22, 2024

December 29, 2024

We surveyed a Go! Toys & Games store at the West Towne Mall, a large regional mall in Madison, Wisconsin, on December 22, just before the Christmas holiday.

PRO: Flat Summer, Promising Fall in Hobby Game Stores

Led to Muted Expectations for Holiday Season

December 18, 2024

A flat summer overall and a promising fall led into a holiday season with muted expectations in hobby game stores.

PRO: Channel Check: Target (Games)

More Card Games, Empty Slots

December 3, 2024

Target was heavily stocked on lower-priced card games, but had lots of holes in its board game and TCG offerings.

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