After Covid Surge and Reaction to End of Pandemic
March 20, 2025

The hobby games market stabilized in 2024, after the huge surge in sales during the Covid pandemic and the changes to the market after the pandemic ended.

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GAMA Expo 2025 Presentation – Audio and Deck
March 7, 2025
Here's the audio and deck from ICv2 CEO Milton Griepp's presentation at GAMA Expo 2025.
Orland Park, IL on February 13, 2025
February 14, 2025
ICv2 visited the Barnes & Noble store at 160 Orland Park Place, Orland Park, Illinois 60462 on Thursday, February 13, 2024.
January 9, 2025; New Year, Winter Model Season Begins
January 15, 2025
ICv2 recently visited the Warhammer store located at 15766 South La Grange Road in Orland Park, Illinois on January 9, 2025.
Continued Soft Market for Board Games, Card Games Doing Better
January 8, 2025
Hobby board game sales have been under pressure this year, with the mid-priced games the most affected, while casual, less expensive card games are doing better.
Some Games, Lots of Merch, Next Level Apparel
January 6, 2025
We saw games and lots of merch, including next level anime apparel.
RPGs a Vibrant Part of Hobby Games Business
January 3, 2025
RPGs have been a vibrant part of the hobby games business in 2024, not only due to the launch of the new version of D&D, but also because of the continued success of a wide variety of other games,
A Quiet Summer, with One Late Arrival
January 2, 2025
The one game that had the potential to shake up the business came out right at the end of the May-August Summer season.
A Solid Summer, Led by 'Magic'
January 1, 2025
It was a solid summer for TCGs, if down slightly overall, led by two strong releases from Magic: The Gathering that which Magic in a positive place once more.
December 22, 2024
December 29, 2024
We surveyed a Go! Toys & Games store at the West Towne Mall, a large regional mall in Madison, Wisconsin, on December 22, just before the Christmas holiday.
Led to Muted Expectations for Holiday Season
December 18, 2024
A flat summer overall and a promising fall led into a holiday season with muted expectations in hobby game stores.
More Card Games, Empty Slots
December 3, 2024
Target was heavily stocked on lower-priced card games, but had lots of holes in its board game and TCG offerings.
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