PRO: Channel Check – GameStop (Games, GNs, Toys & Merch)
June 16, 2025 in Racine, WI
June 18, 2025

We re-visited the GameStop store at 2310 S Green Bay Road D, Racine, Wisconsin on Monday evening, June 16.

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PRO: Channel Check: Warhammer Store
Wednesday June 11, 2025 in Orland Park, IL
June 13, 2025
ICv2 recently visited the Warhammer store located at 15766 South La Grange Road in Orland Park, Illinois on June 11, 2025.
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PRO: Channel Check: Target (Games)
Limits on 'Pokemon' Purchases
June 12, 2025
The TCG frenzy was definitely being felt in this store, with limits on how many Pokemon TCG products you could buy.
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PRO: Channel Check - Meijer (TCGs, Games, YA Novels, and More)
Saturday May 17, 2025
May 20, 2025
ICv2 visited the Meijer Supercenter store at 14169 S Bell Road, Homer Glen, Illinois 60491 on Saturday May 17, 2025.
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PRO: Channel Check: Walmart Supercenter – Games (May 15, 2025)
TCGs Stripped; Board Games Moved
May 16, 2025
We visited a Walmart Supercenter on a Thursday evening, and found TCG displays stripped throughout the store saw the board and card games in a new location.
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PRO: RPGs Took Big Jump in 2024
Behind Bigger-than-Expected 'D&D' Launch
May 5, 2025
Sales of roleplaying games took a big jump in 2024, behind the bigger-than-expected launch of Dungeons & Dragons 2024.
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PRO: TCGs Off Peak in 2024
And Pie Divided More Ways
April 14, 2025
In signs of a maturing market, TCG sales in North America were off their peak in 2024, with an increasing number of titles dividing those smaller sales.
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PRO: Miniatures Were Largest Category to Show Growth in 2024 – In Depth
At Slow Rate
April 4, 2025
Miniatures were the largest hobby games category to show growth in 2024, although the sales increase was slight.
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PRO: ICV2 Interview: Paul Alexander Butler of Games & Stuff
Profitable Retailing of Kickstarter Games
March 30, 2025
We recently had our annual chat with Paul Alexander Butler, owner of Games and Stuff in Glen Burnie, Maryland, and were struck by the strategies he employs to make money on Kickstarter games in his retail business.
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PRO: Board and Card Games Market Continued to Adjust in 2024
Post-COVID Trends Driving Trends
March 28, 2025
The market for hobby board and card games continued to adjust to post-Covid trends in 2024, with price resistance and paths to market the two biggest drivers of change.
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PRO: 2024 Was a Year of Stabilization in Hobby Games Market – In Depth
After Covid Surge and Reaction to End of Pandemic
March 20, 2025
The hobby games market stabilized in 2024, after the huge surge in sales during the Covid pandemic and the changes to the market after the pandemic ended.
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PRO: ICv2 Hobby Games White Paper 2025
GAMA Expo 2025 Presentation – Audio and Deck
March 7, 2025
Here's the audio and deck from ICv2 CEO Milton Griepp's presentation at GAMA Expo 2025.
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