ICv2: The Business of Geek Culture: Pro-Games

We visited a Walmart Supercenter on a Thursday evening, and found TCG displays stripped throughout the store saw the board and card games in a new location.

PRO: RPGs Took Big Jump in 2024

Behind Bigger-than-Expected 'D&D' Launch

May 5, 2025

Sales of roleplaying games took a big jump in 2024, behind the bigger-than-expected launch of Dungeons & Dragons 2024.

PRO: TCGs Off Peak in 2024

And Pie Divided More Ways

April 14, 2025

In signs of a maturing market, TCG sales in North America were off their peak in 2024, with an increasing number of titles dividing those smaller sales.

PRO: Miniatures Were Largest Category to Show Growth in 2024 – In Depth

At Slow Rate

April 4, 2025

Miniatures were the largest hobby games category to show growth in 2024, although the sales increase was slight.

PRO: ICV2 Interview: Paul Alexander Butler of Games & Stuff

Profitable Retailing of Kickstarter Games

March 30, 2025

We recently had our annual chat with Paul Alexander Butler, owner of Games and Stuff in Glen Burnie, Maryland, and were struck by the strategies he employs to make money on Kickstarter games in his retail business.

PRO: Board and Card Games Market Continued to Adjust in 2024

Post-COVID Trends Driving Trends

March 28, 2025

The market for hobby board and card games continued to adjust to post-Covid trends in 2024, with price resistance and paths to market the two biggest drivers of change.

PRO: 2024 Was a Year of Stabilization in Hobby Games Market – In Depth

After Covid Surge and Reaction to End of Pandemic

March 20, 2025

The hobby games market stabilized in 2024, after the huge surge in sales during the Covid pandemic and the changes to the market after the pandemic ended.

PRO: ICv2 Hobby Games White Paper 2025

GAMA Expo 2025 Presentation – Audio and Deck

March 7, 2025

Here's the audio and deck from ICv2 CEO Milton Griepp's presentation at GAMA Expo 2025.

PRO: Channel Check: Barnes & Noble (Merch, TCGs, RPGs, and Board Games)

Orland Park, IL on February 13, 2025

February 14, 2025

ICv2 visited the Barnes & Noble store at 160 Orland Park Place, Orland Park, Illinois 60462 on Thursday, February 13, 2024.

PRO: Channel Check: Warhammer Store (Orland Park, IL)

January 9, 2025; New Year, Winter Model Season Begins

January 15, 2025

ICv2 recently visited the Warhammer store located at 15766 South La Grange Road in Orland Park, Illinois on January 9, 2025.

PRO: Board and Card Games Market Report and Summer 2024 Charts

Continued Soft Market for Board Games, Card Games Doing Better

January 8, 2025

Hobby board game sales have been under pressure this year, with the mid-priced games the most affected, while casual, less expensive card games are doing better.

PRO: Channel Check: BoxLunch – Madison, Wisconsin

Some Games, Lots of Merch, Next Level Apparel

January 6, 2025

We saw games and lots of merch, including next level anime apparel.

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