ICv2: The Business of Geek Culture

Overview

The staff of ICv2 includes renowned market experts on comics and graphic novels, anime, games, toys and other 3D collectibles, and movie and TV licensed merchandise. Now you can harness that expertise and have us work for you!

The ICv2 Team

With over 30 years of experience in the business of pop culture at all levels (publisher/manufacturer, distributor, retailer), including 15 years at the helm of one of the most successful distributors of entertainment, sports, and licensed products, ICv2 CEO Milton Griepp has the kind of specialized experience you need. Griepp has run companies that sold over $1 billion retail worth of pop culture products, and has been practicing consultant in the field for over ten years.

The ICv2 team also includes associates who have from 10 to 25 years of experience in their fields. Together, this unique team can give you the information and help you need.

For more information on the ICv2 team, see About ICv2.

Griepp Bio

Milton Griepp has been in the pop culture business for over 30 years. After receiving his B.A. degree and attending graduate school at the University of Wisconsin (and working through college in comics retailing and distribution), he formed Capital City Distribution with John Davis in 1980. As an officer and beginning in 1984 as CEO of Capital, he grew sales for fourteen consecutive years, building Capital into a profitable international company with over $150 million in annual sales of pop culture products to retailers around the world. In addition to many supply chain innovations, Capital also published over 400 pages of printed material a month, including Internal Correspondence, Advance Comics, and other publications.

Since selling Capital in 1996, Griepp has continued using his expertise in the industry as a consultant in the publishing, retailing, distribution, licensed product, and educational fields.

Also beginning in 1998 and extending to mid-2000, Griepp was chairman of Next Planet Over, then a venture-funded, San Francisco-based e-commerce company. From October of 1999 to May of 2000, when the company was sold, Griepp took the additional role of CEO. Nextplanetover.com had a best-of-class Web operation, with robust community, over 7000 e-commerce product offerings, compelling content, superior service, and auctions.

Since early 2001, Griepp has operated ICv2, the #1 information source for pop culture business, as well as continuing his consulting practice.

From 2009 to 2014, Griepp served on the Board of Directors of leading digital comics company comiXology parent Iconology, Inc., which was sold to Amazon in April of 2014.

Griepp served as Vice President and on the Board of Directors of the Comic Book Legal Defense Fund for 15 years.

Special Projects

We can help with your:
*   Product launches and re-launches
*   Market analysis and research
*   Positioning
*   Distribution

Retainer Relationship

Wouldn't it be great to be able to pick up the phone and get help from one of the top experts in the field whenever you needed it? With a retainer relationship, you get ready access to the knowledge and network of industry veterans.

For More Information