GAMA and ICv2 are the first sponsors announced for Gen Con Trade Day, a new trade event being held in conjunction with Gen Con Indy (see 'Gen Con Trade Day').  GAMA is the Retailer Lounge Sponsor, and ICv2 is a Contributing Sponsor. 

As Retailer Lounge Sponsor, GAMA will participate in several ways, with members of the GAMA Retailers Division staffing the Retailer Lounge, programming support (Gen Con Trade Day programming will be announced on Monday), and running Retailer Focus Groups, which will offer manufacturers and publishers opportunities to interact with select groups of retailers to get advice on their products and marketing.

GAMA Executive Director Anthony Gallela talked about GAMA's participation.  'Through the GAMA Trade Show (GTS) and our many benefits and programs, GAMA, the Game Manufacturer's Association, is very committed to the health and success of game retailers,' he said.  'Gen Con shares that commitment and GAMA is proud and happy to support Gen Con's inaugural trade day.'

ICv2 CEO Milton Griepp said of his company's participation in Gen Con Trade Day, 'Supporting retailers is a primary mission of ICv2, and we're happy to further that mission through our support of the first Gen Con Trade Day.  We look forward to a great event and are proud to be associated with it.'

Retailers can pre-register for Gen Con Trade Day on the Gen Con site until July 9th, and at the event on Wednesday, August 15th.