One-time cheesehead and long-time comic industry insider Tom Fassbender has joined Boom Studios as Vice President of Publishing.  Fassbender's career in comics has spanned retailing (Capital City Comics in Madison, Wisconsin), distribution (Capital City Distribution, no relation), and writing (Buffy, Hellboy, Star Wars).  He's also a co-founder of mystery novel publisher UglyTown. 

Boom recently added Mark Waid as editor in chief (see 'Mark Waid Named EIC').