Disney's Enchanted, which mixes fairytale fantasy with reality and animation with live action, topped the Thanksgiving weekend box office, earning an estimated $50 million over the five-day holiday weekend. After several lackluster weeks in which the collective box office of the top ten films was considerably below the total from the same weekend a year ago, the Thanksgiving box office rebounded to post a slightly higher total than last year, when Harry Potter and the Goblet of Fire earned $54.7 million in its sophomore session.
The Mist, a horror film based on a Stephen King novel, debuted at #8 with an estimated total of $13 million over the five-day holiday. Thanksgiving has never been especially kind to horror film releases, but The Mist, which has generated strong reviews for a horror movie (69% positive on Rotten Tomatoes), could still have a chance at a decent run, if it can generate strong word of mouth from the horror aficionados who saw it during its opening weekend.
The potency of the African-American movie-going audience was powerfully displayed by the performance of This Christmas, which earned an estimated $18.6 million over the five-day weekend, averaging a strong $10,011 per venue. The family reunion drama drew an audience that was two-thirds African-American and came in second for the weekend despite being shown in just 1,858 theaters (versus 3,730 for Enchanted).