Press Pass is involved in a major cross promotion of its 24 Trading Card Game with 20th Century Fox Home Video's 24: Season 6 DVD.  Each of the approximately half a million 24: Season 6 DVD  box sets, which hit retail this week, comes with a special 'Jack Bauer: This Time It's Personal' card. 

The card is a fully-playable late game powerhouse, but on its back instead of game text it has information directing consumers to an online demo where they can try out the game and print out a coupon to save on 24 TCG products.  Included on the coupon will be contact information for any nearby hobby retailers.  Retailers who are interested in getting their names listed on the Press Pass Retailer Locator can sign up on the 24 TCG Website.