For the first time, WizKids has made the company's products available online via a sanctioned store -- the Topps Online Store.  WizKids has received numerous requests from people who don't live near hobby stores and has decided to make its products available at the Topps Online Store specifically to serve those who don't live in any sort of proximity to a hobby store. 

A WizKids spokesperson told ICv2 that the company has no desire to compete with the retailers that sell its products.  'The Topps Online Store is selling everything at full MSRP and consumers still have to pay shipping, so anyone who lives near a local store should never need to order online,' the spokesperson said.