Sales of licensed merchandise based on entertainment/character properties dropped 4% in 2007, from $12.7 billion in 2006 to $12.2 billion in 2007, according to a report by The Licensing Letter. 

The decline in sales of entertainment/character goods tracked an over-all 4% decline in sales of licensed goods from all categories, from $71.25 billion in 2006 to $68.7 billion in 2007.