4Kids and TC Digital are running a 'multi-million dollar' TV ad campaign for Chaotic on kids venues 4Kids TV, Jetix/Toon Disney, Cartoon Network, Nickelodeon, KidsWB; and on older venues Adult Swim, G4, and MTV. 

4Kids TV airs the Chaotic TV show on Saturday morning and Jetix daily.  Teletoon airs the show in Canada; it's the network's top program for boys 2-11.

Distribution has expanded to over 10,000 stores, according to the company, and now includes mass merchants Target, Wal-Mart, and Kmart, in addition to Toys R Us (see 'Chaotic TCG Expands to TRU.'  Additional specialty retailers include GameStop and Suncoast (see 'Chaotic TCG Hits FYE'). 

An organized play program, including exclusive or variant cards as prizes, is being offered to the hobby channel beginning this month.  The company plans to expand to include Chaotic Hobby Leagues and Online Tournaments.