Diamond-Alliance has announced an agreement to become the exclusive distributor to specialty comic and game retailers in North America for design house Art Meets Matter Ltd. Diamond Book Distributors will also distribute Art Meets Matter’s products to book retailers.

The U.K.-based Art Meets Matter produces a wide array of products, including a popular line of mugs with vintage Penguin Books covers.  Of more interest to retailers in North America may be the board game Bookchase, in which players answer trivia questions to collect books from six different categories.  The game was released in the UK last year, to good response, according to the company.    

Art Meets Matter is currently in production on a second, licensed version of the Bookchase game, based on the works of children’s author Roald Dahl.

Although this deal represents an exclusive game line for Diamond-Alliance, it's clearly not on the scale of Diamond’s recent announcement that it would be the exclusive North American distributor for Days of Wonder (see “Days of Wonder Goes Exclusive”).