The window for Spider-Man promotions is turning out to be a big one, with planned events continuing through Memorial Day weekend. This bodes well for a long 'tail' to the selling period for Spider-Man merchandise.
The Spider-Man restaurant promotion is with Carl's Jr., which has 3400 restaurants under Hardee's, Carl's Jr., and several smaller brands. It's kicking off now and will run for four weeks or until the promos run out. It features collector cups, antenna toppers, and 'Cool Combos for Kids' with four different toys, with TV support.
ABC Family will be running a 'Spider-Man Marathon' over the three-day Memorial Day weekend. The best shows from all four Spider-Man animated series will be shown over the three days.