Herobuilders, which specializes in political action figures sold primarily on its own Website (see, for example, “War Profiteering”) has steered directly into the latest political news events with its Sarah Palin action figure series.  The three figures, in a pantsuit, schoolgirl outfit, and superhero garb, respectively, retail for $27.95 to $29.95. 

Herobuilders also produces Barack Obama and John McCain action figures and Pez dispensers, as well as figures based on other political and news figures (John Edwards, Elliot Spizer-Customer No. 9, a Don’t Taze Me Bro’ figure, etc.).