Upper Deck has kicked off its in-store marketing for the World of Warcraft Miniatures Game by distributing demo kits to over 1,500 stores. The kits were scheduled to arrive in stores this week, with thee weekends available for demos before the street date of the game (see “WoW Minis Street November 11th”).
Upper Deck has been sending the demo kits to its direct accounts, and to other retailers on request.