The Spider-Man movie racked up an amazing $72 million in its second weekend at the box office, bringing its cumulative total to a colossal $223.6 million in a mere ten days of release.  Only Spider-Man's own debut, the $90.3 million opening of Harry Potter and Jurassic Park: The Lost World's $72.1 million topped the totals achieved by Sam Raimi's web-slinging epic in its second weekend of release.  Attendance for Spider-Man declined a mere 37% from its record-setting $114.8 million bow compared with an average decline of more than 50% suffered by last summer's blockbuster releases.  By the time Star Wars Episode II: Attack of the Clones debuts on Thursday, Spider-Man will have already grossed in the neighborhood of $240 million.

 

What all this means to pop culture retailers is simple -- Spider-Man is a very special film that far surpassed expectations in its debut and continues to amaze and demonstrate great legs.  This is one film that has not disappointed and is unlikely to do so.  Get on this pony and ride it as far as you can go. Sam Raimi's film has set the bar very high -- not just for Star Wars, but also for the flood of comic-based films that are bound to follow in the wake of Spidey's mega success.