The Dark Knight sold over 10 million combined Blu-ray and standard DVD units in the
The Dark Knight’s worldwide total is over 13.5 million combined DVD units sold during its first week. TDK also blew away Iron Man’s Blu-ray record of 850,000 units by selling 1.7 million Blu-ray discs worldwide during its first week. According to HMM, Warners reports that more than 300,000 customers have already activated the digital copies included with the Blu-ray edition.
Over the next few weeks The Dark Knight, which debuted on December 8th with single-day sales of over 3 million units (see “TDK DVD Explodes Out of the Gate”), should establish itself as far and away the DVD leader of 2008. It has already supplied a major boost to the sagging home entertainment market, though its total impact won’t be clear until mid-January.