Steve Jackson Games today released its “Report to the Stakeholders: 2009,” a summary document of the company’s fiscal health and highlights from 2008, as well as its plans for 2009. (As a privately held company, SJG is not obligated to reveal such details, but Steve Jackson admits to receiving “a surprising amount of favorable feedback from all levels of the hobby” since starting this practice in 2004.)
The highlight, by far, in terms of sales, was the Munchkin line of games (including the new Munchkin Quest board game, see “Munchkin Board Game”) which accounted for nearly 75% of SJG’s 2008 sales.
Other “good points” included increased sales through the SJG digital-product division, e23, in-house design of an iPhone app, and the release of the Chibithulhu plushie. Negatives included a lack of staffing depth, lower online sales through Warehouse 23, and a failed experiment in podcasting.
Jackson also gave his views on the overall state of the hobby gaming industry in 2008, mourning the loss of WizKids (see “Topps Shuts Down WizKids”) and the loss of Gary Gygax (see “Gary Gygax, 1938-2008”), while stressing the importance of continued cooperation, both with distributors and retailers and with other publishers in the industry. “We still believe this sort of cooperation is our future. In fact, in a tough economy, those companies which don’t learn to cooperate are likely to be among the first to fall.”
For the full report, click here.