Wizards of the Coast has announced a new Retailer Rewards program that will begin on April 6th, the same day that WotC’s new Internet Sales Policy goes into effect.  Retailers who reach the “Core” level in the Wizards Play Network are eligible for Retailer Rewards whether they order their WotC products directly or through distributors. As for its new Internet Sales Policy, the major change is that WotC is dropping its sales percentage requirement—starting on April 6th, retailers will just have to establish the existence of one retail brick and mortar location and sign an Authorized Internet Dealer Agreement in order to sell WotC product online.

Participants in WotC’s Retailers Rewards program are eligible for pre-release events, exclusive 2009 products, and a free point-of-purchase promotion with every release.  The exclusive Retailer Rewards product for 2009 will be the Magic From the Vault release, and the free point of purchase promotion will start with the Magic 2010 Core Set release in July (see “WotC Revamps Core Sets”).