Marvel has begun a broad licensing push into products for females.  Marvel Juniors will target teens and tweens with products using Marvel characters, including cosmetics from Lotta Luv, fashion tops from Mighty Fine, Junk Food, Freeze, and Fortune Fashions; jewelry from H.E.R. Accessories, handbags from Bioworld, and journals and notebooks from iScream.

The new lines, some of which use imagery with an anime feel, are rolling out across a broad range of retail outlets, including mass merchants, department stores, and specialty retail.