Reed Exhibitions, organizers of New York Comic Con, BookExpo America, and over 400 other shows a year worldwide, is expanding its pop culture show portfolio and promoting VP Lance Fensterman to Group Vice President to run it.  Reed’s pop culture shows now include New York Comic Con; New York Anime Festival (co-habiting with NYCC beginning next year); Penny Arcade Expo and the new PAX East (see “PAX Coming to East Coast in 2010”); C2E2, the new Chicago show launching next spring; Star Wars Celebration (see “Reed Gets Star Wars Celebration”); and the UFC Fan Expo, for mixed martial arts fans. 

Fensterman is leaving BookExpo America behind in the process.  A new Show Manager is being recruited and is expected to take over Fensterman’s duties before the 2010 event.  The BEA show will be under newly promoted Senior Vice President Courtney Muller.