When Matthew Vaughn’s adaptation of Kick-Ass debuts this week in the U.K., it will be preceded by an 83-second trailer for Edgar Wright’s Scott Pilgrim vs. the World, which is slated to debut here on August 13th. 

 

Rich Johnston broke the news that the Scott Pilgrim trailer would be accompanying Kick-Ass's UK showings on his Bleeding Cool site.  As Johnston points out, it is a smart marketing move, since there should be plenty of crossover between the audiences for Kick-Ass and Scott Pilgrim vs. the World, which is actually referenced in Vaughn's film.