Ben Falconer of Phoenix Comics in Calgary, Canada writes in to share some the difficulties his store is experiencing due to the current climate of the comic book market.
I was interested if stores are experiencing a drop in pull and hold customers for their weekly new issues? My store has lost 50% of its file customers. Because of this and with the increase of miniseries being printed is leaving us ordering books completely blind. Over the years we have based our pre-orders off of our regular monthly subscribers and added a little extra for the rack. But with our monthly buyers all but disappearing I have been faced with a interesting prospect--maybe the pull and hold customers are the problem not the solution.
I am thinking of dropping all of the subscribers and basing the orders on a novel idea--we will only rack what we like. No more miniseries with poor writing. No more half assed stories and art with 'our' characters. I mean at this point I have nothing left to lose. My new issue sales are in the dumpster. And if I carry the top 50 books falling under my criteria (story and art) then hopefully I won't have any more extras left over at the end of the week than I do now.
The opinions expressed in this article are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'Sales Are In The Dumpster'
Posted by ICv2 on October 24, 2010 @ 11:00 pm CT