Jerome Lalin is the new Vice President of Marketing at Wizards of the Coast, the company announced today.  Lalin was most recently Vice President of Marketing at Turbine, a MMORPG subsidiary of Warner Bros. Home Entertainment Group.  At Turbine, Lalin worked on the “free to play” business model for Dungeons & Dragons Online and The Lord of the Rings Online. 

Lalin held marketing and development roles at Houghton Mifflin and Vivendi prior to his stint at Turbine, and has experience with brands that have both online and offline presence.   

Lalin replaces Casey Reeter, who left the company for personal reasons earlier this year.