Pioneer has announced a street date of February 25, 2003 for the first Beyblade DVD volume:  Beyblade--Let It Rip! (V.1).  The volume will contain a total of six episodes at a $19.98 MSRP.  Major post-street date ad support is planned, with spot TV in the top 35 markets, and network radio in the top 45 markets. 

Beyblade is already catching on television (see 'Beyblade Is Taking Off'), with the ABC Family ratings tops among kids in its time slot and toys in short supply in many areas of the U.S.  Now the DVD releases and accompanying ad support are going to further strengthen the property in the U.S.