Sales of Lego Group were up 25% in the first half of the year, behind better than expected sales of Ninjago, the new line that combines building with a TCG. Ninjago “has been given an extremely positive reception in all markets and is selling well above expectation,” according to the company. 

Licensed products have also been strong; the Papercutz graphic novel launched at over 100,000 (see “First Ninjago GN Over $100K”).