Wizard World will distribute social games and mobile apps from Apps Genius Corp, including mobile and social applications around celebrities.  Celebrity-based apps and games are seen as a good fit for Wizard World’s autograph show component.  "Celebrity interaction has been an inceasingly significant part of the Wizard World experience," Wizard World CEO Gareb Shamus said.

"Our new celebrity gaming division will allow celebrities that have large followings on Facebook and Twitter to have a new way to monetize and expand their personal brand," Apps Genius CEO Adam Kotkin said.