Marvel has announced that that Ultimate Comics Spider-Man #1, the issue in which Miles Morales becomes the official new Spider-Man (see “Marvel Unveils New ‘Ultimate Comics’ Spider-Man”), is the top seller to date in the Marvel iOS app.  The new #1 was released digitally on the same day as the print edition. 

Marvel SVP-Sales David Gabriel described the results of Marvel’s day and date program.  “We’ve been doing day and date comics for about a year now since the launch of Ultimate Comics Thor #1 (see “Marvel Goes Day and Date”), and each subsequent release has not only seen increased sales within the app, but we’ve also seen a great trend in which the print comic reorders increase exponentially,” he said.