The Bonfire Agency, which specializes in helping companies interface successfully with geek culture, announced the hiring of Kris Longo, the former Manager of Advertising and Custom Publishing at DC Comics.  Longo will assume the title of Vice President of Advertising Sales and Business Development at Bonfire where he will run ComicsUnited, an ad network for a number of key, non-Big 2, comic book publishers including IDW Publishing, Top Cow Productions, Dynamite Entertainment, and BOOM! Studios.

 

While at DC Longo oversaw and developed a robust custom comics program that produced books for key clients such as LEGO (Bionicles), Subway, Colgate, and the IFC Network.