At the ComicsPro meeting in Dallas iVerse Media and Diamond Comic Distributors announced a new Digital Comic Reader App that can work in conjunction with the previously announced Diamond Digital Initiative. 

 

The Diamond Digital Initiative (see “Diamond Offers In-Store Digital Sales”) is intended to allow retailers to sell comics both in-store and online via the new Digital Comic Reader App, which does not contain iVerse’s digital store. 
 

As iVerse’s CEO Michael Murphey put it: “By adding the Digital Reader App into the Diamond Digital program, we’re completely removing our own digital store.  This is a much cleaner solution for retailers and will give them the same kind of tools companies like Amazon and Barnes & Noble are using to sell digital on these devices.”