Ron Catapano of Comics Plus in Mount Holly, New Jersey sent us this comment on the scheduling of the Ultimate Daredevil/Elektra trade paperback:

 

I think I'm finally starting to get the hang of how to operate with Marvel. Don't speculate at all on sales ... order what I KNOW I can sell, and wait for the trade paperback, it'll be out any minute now. 

 

After selling out of Ultimate Daredevil / Elektra #1, I refused to increase my orders for the rest of the issues - in fact I lowered my numbers after seeing a listing for the TPB. So, how does this work out?  Issue #3 came out 2 weeks ago, issue #4 came out this week, and the TPB comes out next week.

 

Another brilliant marketing idea from 'the house of ideas'. Well, to be fair nobody ever said 'the house of GOOD ideas'.