On Friday, July13th at 8pm (ET, PT) the National Geographic cable channel will present Comic Store Heroes, a one-hour reality show set in New York’s Midtown Comics.  The documentary-style show will follow the lives of staffers Gerry, Thor, and Alex as they deal with all sorts of geek and enthusiast customers while simultaneously planning their booth at the New York Comic Con.

 

Can these pop culture mavens answer the pointed and detailed questions of their comic-centric clientele and still manage to produce a major presence at their largest hometown comics-oriented event?  Tune in on July 13th and find out.