Sony has revealed an exclusive poster that will be given to all patrons who attend midnight screenings of Marc Webb’s The Amazing Spider-Man at IMAX theaters. The focal point of the striking poster design Spidey in a prime web-slinging pose, but the shadow of The Lizard looms large over the proceedings.
Webb’s reboot of the Spider-Man franchise is slated to debut in just over a week on July 3rd, and analysts are already predicting that the Sony Pictures tentpole will open in the $125 million range (see "'Spider-Man' Heading For Big Opening"). The exclusive IMAX poster debuted on the Web today on the MTV site.