Marvel sold over $1.6 million retail worth of Amazing Spider-Man #700 to comic stores in December, the top dollar comic in recent memory. Sell-in of over 200,000 copies was supported by an extensive variant program, including numerous "exceed orders," 1:100, 1:150, 1:200 variants, and at a $7.99 retail price, the dollars piled up fast. Extensive publicity about the storyline helped make this a major event book. The lead-in book, #699, appears to have unfilled demand; #698 sold more than #699 (both #698 and #699 have second printings already released).
Marvel also had a big hit with Avengers #1 at over 186,000 copies, but the scale of the dollars wasn’t even close, with less than half the dollars of the #1 book.
The books in DC's "Death of a Family" event were up and down: Batman, for example, was down around 5%, but all of the tie-in titles saw some pretty substantial bumps-- Detective Comics #15 (+31,835), Batman and Robin (+14,335), Batgirl #15 (+2127), Nightwing #15 (+23,687), Teen Titans #15 (+28,962), and Red Hood and the Outlaws #15 (+26,393). Also of note, DC's Justice League (Part 1 of the "Throne of Atlantis" storyline crossing over with Aquaman) saw an uptick of 2% while Aquaman #15 saw orders increase over 30%.
The Walking Dead Vol. 1 mustered nearly 10,000 sales out of the direct market in December, with gifts of the first volume a great sign for the future of the franchise.
For an overview and analysis of comic sales in December, see "Spidey Tops $1.6 Million."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during December, see "Top 300 Graphic Novels Actual--December 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during November, see "Top 300 Comics Actual--November 2012."
Here are ICv2's estimates of the direct market North American sales of the "Top 25" comics sold through Diamond Comic Distributors in December of 2012:
200,966 Amazing Spider-Man #700
186,989 Avengers #1 NOW
151,568 Batman #15 (DOTF)
115,074 Justice League #15
106,395 Detective Comics #15 (DOTF)
93,894 Avengers #2 NOW
90,334 Cable and X-Force #1 NOW
89,878 Batman and Robin #15 (DOTF)
83,798 All New X-Men #3 NOW
83,396 Thunderbolts #1 NOW
80,665 All New X-Men #4 NOW
75,947 Aquaman #15
75,341 Batgirl #15 (DOTF)
74,904 Amazing Spider-Man #699
74,407 Nightwing #15 (DOTF)
74,363 Green Lantern #15
68,707 Teen Titans #15 (DOTF)
66,245 Amazing Spider-Man #699.1
64,626 Avengers Arena #1 NOW
64,377 Captain America #2 NOW
64,103 Red Hood and the Outlaws #15 (DOTF)
63,653 Indestructible Hulk #2 NOW
61,298 Action Comics #15
60,569 Batman The Dark Knight #15
60,215 Deadpool #3 NOW
For an overview and analysis of comic sales in December, see "Spidey Tops $1.6 Million."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during December, see "Top 300 Comics Actual--December 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during December, see "Top 300 Graphic Novels Actual--December 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during November, see "Top 300 Comics Actual--November 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during November, see "Top 300 Graphic Novels Actual--November 2012."