
Gravity fell just 20.7% in its second weekend, the smallest drop ever for a film opening over $55 million. So far Alfonso Cuaron’s outer space survival saga has earned $123.4 million as it has consistently lured older viewers back to the Cineplex. The casting of Sandra Bullock in the key role was obviously a masterstroke. She is clearly an actress that audiences care about, which makes her a natural for the role of an astronaut spinning through space. Gravity also demonstrates that if you use 3-D well, American audiences will respond—84% of the Gravity’s 2nd weekend total came from 3-D screenings, with IMAX venues accounting for 20% of the total take.
Though some expected that Tom Hanks’ star power might propel Captain Phillips to a box office victory, Gravity’s exceptional grosses during the weekdays leading up to last weekend had most analysts predicting a repeat for Cuaron’s outer space saga. Paul Greengrass’s Somali pirate drama Captain Phillips couldn’t overcome Gravity, but it did establish a firm foothold in the marketplace with its $26 million debut, not a bad opening for an adult-skewing, politically charged drama with Oscar prospects (last years "Best Picture" Argo opened with just $19.5 million last October. Like Gravity, Captain Phillips, which skewed slightly male (52%), appealed to an older crowd with 60% of the audience over 35. The good news for Captain Phillips going forward is the opening weekend audiences gave the film a solid "A" CinemaScore. While it might never overcome Gravity, Captain Phillips, which cost $55 million to produce, should do quite well for itself.
Weekend Box Office (Studio Estimates): October 11-13, 2013 | ||||||
|
Film |
Weekend Gross |
Screens |
Avg./ Screen |
Total Gross |
Wk# |
1 |
Gravity |
$44,265,000 |
3,660 |
$12,094 |
$123,400,000 |
2 |
2 |
Captain Phillips |
$26,000,000 |
3,020 |
$8,609 |
$26,000,000 |
1 |
3 |
Cloudy w/ a Chance of Meatballs 2 |
$14,200,000 |
3,874 |
$3,665 |
$78,037,000 |
3 |
4 |
Machete Kills |
$3,797,000 |
2,538 |
$1,496 |
$3,797,000 |
1 |
5 |
Runner Runner |
$3,725,000 |
3,026 |
$1,231 |
$14,114,000 |
2 |
6 |
Prisoners |
$3,665,000 |
2,855 |
$1,284 |
$53,620,000 |
4 |
7 |
Insidious Chapter 2 |
$2,650,000 |
2,156 |
$1,229 |
$78,447,000 |
5 |
8 |
Rush (2013) |
$2,364,000 |
2,130 |
$1,110 |
$22,202,000 |
4 |
9 |
Don Jon |
$2,340,000 |
1,996 |
$1,172 |
$20,141,000 |
3 |
10 |
Baggage Claim |
$2,075,000 |
1,320 |
$1,572 |
$18,272,000 |
3 |
Sony’s Cloudy With a Chance of Meatballs 2 dropped 32.2% in its third weekend and finished in third place with an estimated $14.2 million, bringing its domestic cumulative to $78 million. Overall the film continues to perform at a lower level than its predecessor, though it still has a few weeks without major competition that should enable it to pad its numbers somewhat.
There is no such hope for Rodriguez’ Machete Kills, which in spite of a cast that includes Mel Gibson, Michelle Rodriguez, Lady Gaga, Antonio Banderas, Cuba Gooding, Jr. and Danny Trejo, earned under $4 million. Machete Kills posted the lowest total yet in Rodriguez’s career. It appears that Sin City 2 can’t come soon enough to restore the director’s fortunes.
Fox’s gambling picture Runner Runner was the only film in the top 10 to drop more than 50% as it earned an estimated $3.7 million to bring its total to $14.1 million. The $30 million production has almost no chance of recouping its cost.
The bottom half of the top ten includes the solid, but unspectacular Oscar-contending drama Prisoners, the hugely successful horror film Insidious Chapter 2, which was made for $5 million and yet has earned $78.4 million, Ron Howard’s Formula 1 racing drama Rush, which will need to do well overseas to make back its $38 million cost, and Joseph Gordon Leavitt’s sex addition comedy Don Jon, which hasn’t don’t all that much at the box office ($20.1 million), but has still made money due to its modest $6 million cost.
Check back here next week to find out what happens when a raft of new movies including a remake of the Stephen King horror classic Carrie, the Sly Stallone prison drama Escape Plan, the wikileaks saga The Fifth Estate, and the Oscar contending historical drama 12 Years as a Slave all open.