Book publisher DK, TNT series Falling Skies, and Games Workshop will support the 2014 Free Comic Book Day as sponsors, FCBD organizer Diamond Comic Distributors announced.
 
Sponsorship by TNT and DK Publishing were sold by Bonfire Agency and Geek Riot Media as part of broader Bonfire programs for the companies.  Prizes will be provided for kid-friendly FCBD costume contests held at stores in the Bonfire store network.
 
Games Workshop has sent 200 participating comic shops Warhammer Space Marine Snap-Fit models as part of the promotion.