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Over 14 million units of the Rabbids video game have been sold worldwide across multiple platforms, and the property has also been making its way into other media. A 26-episode animated series aired on Nickelodeon last fall to good ratings. McFarlane Toys began releasing mini-figures, action figures, and plush earlier this year. And Sony and Ubisoft announced earlier this year that they are developing a feature film based on the property.
Asmodee’s Jungle Speed game line (see "'Skull,' More, from Asmodee") is also tied to the property.